Trend Reports

Season-level trend analysis grounded in what came down the runways and what is showing up at retail — the shifts that have substance behind them and the ones that are being inflated by marketing.

2 articles

Trend Reports

The 8 Trends That Are Not Actually Trends — They Are Marketing

The trend press is increasingly being written by people who have not been in the stores, and the resulting trend coverage often…

Margaux Velez May 11, 2026 4 min read

Trend Reports

The 6 Designer Shoes Setting the Tone for Fall '26 Retail

The shoe categories that matter for the fall buy are already locked in. The houses signaled their direction during the spring shows…

Margaux Velez May 11, 2026 3 min read